MMVSENSE are in the process of establishing a product roadmap of sensor devices for interface to smart phones, based on novel sensor technology, physiology and market insights, building on the established market of heart rate monitors and pedometers.
Innovation
Innovation will be driven though the following areas;
- Sensor Technology: leveraging the latest developments in micro and nanotechnology.
- Physiology: working with sports scientists and coaches to develop new fitness programmes that make use of new sensor data and enable more effective independent training.
- Wearability: ensuring the best data capture is achieved while considering comfort and industrial design.
- User Interface: solutions for usability and data communication.
- Connectivity: practical solutions for good data integrity and power management.
- Smart Phone: leveraging device capabilities e.g. real-time internet connection, GPS, music.
- Web: reflecting trends in social networking and data sharing, while maximising use of online information.
Our sensor devices will be developed and marketed as either standalone devices or integrated into existing products. The resulting smart product categories will be differentiated by the sensor technology as well as facilitating customer engagement through the service. This will enable customer loyalty programmes and the capture of valuable market insights.



